Holidays are wonderful, giving us time to enjoy friends, family and hopefully some fun! Now that they’re over, we can re-energize and really focus on…
Digital or Offset Printing – What’s Your Best Option?
At MG, we’ve got a lot of tools ready to help you get your message out, including different presses, print styles and finishing techniques.
We work with you, weighing important details like budget, intended audience, deadlines and more, to help you decide what printing option might be best for you –
Digital printing benefits:
•Better for lower quantities
•No printing plate waste
Offset printing benefits:
•Wide range of various paper and substrate types
•Handles large volumes better
•Wider range of ink and specialty finish options
Which to use?
Digital printing tends to be better for tight deadlines, as offset printing typically needs more time for setup and plate creation. But where digital can work best for low- to mid-volume runs, once you get into higher volumes, offset printing tends to prove the better choice.
Both printing types handle CMYK well, but if you need any specific spot colour matching (like Pantone), metallic ink or special finishes (like spot or matte varnish), then offset will be the way to go.
Paper requirements also matter in the choice of digital versus offset. Digital printers often have tighter limits when it comes to the type of paper they handle well, where offset printing often handles heavier paper and larger-sized sheet selections. So if you’re looking at a flyer versus a presentation folder, the paper you need could drive your printing process choice.
Finally, if you are finishing your piece with any other add-on: die cut, foil, emboss, numbering, perforation, etc. – it might direct the kind of press that can handle that job for you.
The Bottom Line
There are pros and cons to both options, all depending on what you need. A good printer will have both options for you, and will work with you to ensure that the final choice is best for you and your project.
Your MG Team